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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. After all, whenever someone shares something it can show up on a Facebook page and in the News...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Many elements are required to do well nowadays need to be built-in to your site and off-site...

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What is the hot news or the biggest trend? What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in hopes of scoring a link, without a thought to...

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    We were good writers, and we knew the news business. Hire former journalists who are good writers and understand the news business. The art of injecting your Ideas into a breaking news story to generate tons of links is an amazing strategy.

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If it's that good, they will get picked up and be the news. Some experts will suggest that the majority of content should live on your site, and others, like Pulizzi, suggest otherwise: You can build what looks like a persona through social chatter...

  6. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. This can be a lengthy and expensive task, so marketers should start by focusing on the key components of their site, seeking ways to create a...

  7. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In that regard, it's still important for webmasters to ensure their sites also rank well to appear on those different parts, whether it's the local listings, or ensuring their new site is appearing correctly in Google News.