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  1. Google Analytics Helps You Filter Spider and Bot Traffic

    On their official Google+ page, the Google Analytics team has announced a new filter to help site owners identify "real" traffic from that of bots and other spiders. Toward the bottom of the options, just before Site Search Settings, you'll find a...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Start with Majestic's site explorer and enter the root domain to maximize the number of results. Analyzing the site, particularly using 'topical trust flow' can uncover promising media opportunities. The table shows the source link (the 'news...

  3. How to Optimize Your Content Strategy With Social Listening

    From there you can review the content they share, what questions they ask, and help inform what content you should have on your site. Strengthening your product descriptions and providing insights on how specific gear matches up with body weight...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With the above principles, you can also build relationships with influential bloggers and site owners to help you with online public relations as well. For example, a simple search for "Friends of friends who work at The New York Times" resulted in...

  5. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    Called Hidden From Google, the contents of this site include some of the censored search terms, censored links, and the source: The purpose of this site is to list all links which are being censored by search engines due to the recent ruling of the...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action With the repeated exposure to ads for your site, the user is more likely to convert Basic: Remarket to people who've left your site without converting at all.

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    The better your UX expert is, the more unique your new site will look and act. Users come to a site with a problem to solve and a desired outcome. For instance, cascading drop-down menus are a common site navigation method, but plenty of usability...