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  1. Using Analytical Analysis to Help Improve Conversions

    Each of these user groups have different needs as well as perceptions of your site. First, where does a converter typically enter the site and how many pages do they traverse before converting? Second, where does the non-converter typically enter...

  2. "Which Update?" Is the Wrong Question

    If you’ve been the lead SEO on a site for years, you may not see the glaring issues with your own environment and it may be time to get some new eyes on it, eyes that don’t think they know it all and have seen it all.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Review the ratio of new versus returning users of both paid search traffic and organic search traffic

  4. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    You could also create a special offer for those who did take some type of conversion action on your site. New ad copy writing. So often, ad copy tests are done on the fly – one ad is beating the others, and you need to come up with a new challenger...

  5. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    They set up multiple landing pages testing different targeting methods and lured senior-ranking industry insiders by offering beta access to their site. As an example of targeted marketing that offered value, Brady used a small start-up he recently...