Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. As Google mentions on its Inside Search site As we move toward a content-centric approach to marketing, search and...
Hyman is an absolute enthusiast and the depth of material – free and paid-for – on the site is astonishing. There's much to admire and learn from on this site: not only is there a good grounding in SEO, but there are tons of examples, articles and...
Who knows maybe original image sites might be higher quality whereas a site that just repeat the same stock photos over and over again might not be nearly as high quality. A new Google Webmaster help video with Distinguished Engineer Matt Cutts...
For instance, having a blanket redirect to your mobile homepage when the site detects a user is on a smartphone, despite the fact they have clicked on a deep link, has now been called out as an explicit no-no (see diagram below for what not to do).
So then later down the line in your customers' journeys, Fleck went on to say you can start to have promotions from an email standpoint to lead them to content on your site and begin to measure their level of engagement to build custom segments.
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
Google’s advice on properly configuring your mobile site: “Try to test your site on as many different mobile devices and operating systems, or their emulators, as possible. In addition, just as site speed has played a part in Google’s web search...
Those that sought to do harm to a site. And not surprisingly, hacking took on a new profile. As ecommerce began to be more common, particularly with a few big brands shifting their attention to connected users in a new market, a flood of warnings...
I put together a list of the top 10 gardening and shed blogs in the UK and let people vote for their favourite site. Ecommerce site selling used sports equipment A more 'safe' move could be making a public announcement that your eCommerce site will...
Creating a segment for that location enables you to identify patterns of behavior, such as accessing the site via one specific keyword every time, or from a specific device. To set this up to compare data for different countries, click the Advanced...
Finally, he may conclude his purchase by visiting the site directly, having bookmarked it after previous visits, or simply remembering the domain name. A consumer's first exposure to your brand may occur through a display ad impression, but he may...
The full details of the new Content Experiments features can be found on Google's Developers site. The same tool that allows users to use A/B content tests on their site is now available through an API.
Diving into the data provides new opportunities to understand how your site is performing and help improve your overall campaign performance. Query: Query gives you details on what keywords your site is currently ranked for.
What pins are bringing the most traffic from Pinterest to your site? Repins: Which pins originating from your site are being repinned. Using this information, you can determine what other images you should be pinning on Pinterest, what images...
But you don't want to increase CTR by attracting non-buyers to your site; you aren't looking for "clicks at any cost. Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock...
Select Traffic > Links to Your Site Select Traffic > Links to Your Site > More You'll find the links you need by going to Google Webmaster Tools and Select your site: Google isn't interested in a micro approach to fixing the web link by link and...
Russian-based search engine Yandex announced a revolutionary way for users to interact with the search results, giving them the ability to buy movie tickets, check flight status, make restaurant reservations, pay bills and more, without ever...
Customers looking to complete a purchase would have the option to login to through the merchant site or with Login with Amazon, which would look something like this: Amazon has announced a new sign-in service, Login with Amazon.
Are you the owner of a good quality site who has been asked to remove a link, or multiple links? If so, you're probably wondering why a site like yours would get such a request. But, your chances of getting a link removed will be much higher if you...
With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all that money in PPC, and how dynamic is the list of winners and also-rans. Advertisers that focus their PPC efforts can gain in the...
