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  1. 5 Rules to Effectively Use Press Releases for Links

    Whatever it is you are announcing accompany the release with additional, in-depth information or a related asset on the site. If you followed rule number one, and your news is really that good, you can get picked up by bloggers and other...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    This piece got over 500,000 hits from StumbleUpon alone, translating into very effective link bait, and got a lot of new visitors to their site. When the goal is to attract larger audiences for your content marketing efforts, either to turn these...

  3. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Will multiple internal links with the same anchor text hurt a site's ranking? Your Links On Pinterest May Be Stopping Traffic In Its Tracks – Marketing LandIf you're using a URL shortener on Pinterest, beware it may take users to a page that says...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can actually think of it like a dating site. That's a general overview, something that we would tell to someone who's new to Google listing ads. Since Google Shopping is a relatively new paid shopping program, tutorials and best practices aren...