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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Avoid anything that is old-school SEO, or looks like a link-building footprint. Offer publishers unique and exclusive insights or data-driven pieces - they are more likely to go for a piece that is contains something unique to them and readers...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Olin, Alexander High School, Ohio: "If I could invent one thing to make the world a better place I would invent a tiny capsule-like seed that plants can use to grow faster and have the power to share roots; so they all benefit and can protect...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  5. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Rosanne Somerson, Rhode Island School of Design interim President

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Keep it Old School: Old domains are better than new ones, but if you're buying an old domain, make sure that the previous owner didn't do anything shady to cause the domain to get penalized. During the Introduction to SEO session at SES New York...

  7. Sequencing the DNA of the Perfect Comment [Study]

    If your comments are generally below elementary school level, then you may as well turn your commenting features off as this was a fairly large negative. The New York Times This was shown in negative scoring for anyone who came in with a particular...