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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. If your business is in San Francisco or Seattle, your...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Avoid anything that is old-school SEO, or looks like a link-building footprint. Offer publishers unique and exclusive insights or data-driven pieces - they are more likely to go for a piece that is contains something unique to them and readers...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    By Charles Seagle, Mokulele Elementary School, Hawaii: "If I could invent one thing to make the world a better place it would be a Time Machine. In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all...

  5. Google Reveals What New & Expectant Parents Search For

    Planning for School Trumped by More Immediate Concerns When Baby Arrives When people search for "pregnant," they are also searching for "school" and "college" surprisingly often. When people search for "newborn," searches for college and school...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    But it doesn't mean people still aren't searching in an old-school fashion, Adams said, for example [barrie condos] or [condos in barrie]. New content won't be tracked quickly nor new keyword phrases or keywords that aren't yet ranking.

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Yes, the survey was administered to 1,014 U.S.respondents, aged 18 - 65 or older with an even distribution.percent of respondents were male, 47 percent were female, with the majority of respondents having earned a high school degree or higher.

  8. Doodle 4 Google 2014 Contest has Begun

    Additionally, the winner will receive not only a $30,000 college scholarship, but also a $50,000 technology grant for his or her school, courtesy of Google for Education. Rosanne Somerson, Rhode Island School of Design interim President

  9. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. They reported, "Google is likely to tap longtime ad...