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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It's actually the greatest story never told (until now) about content as a marketing tool that helped to deliver humans to the moon," said David Meerman Scott, most notable for writing The New Rules of Marketing and PR and coining the term...

  2. How to Plan Effectively for Content Marketing in 2014

    In the world of online marketing, doing public relations (PR) right is about understanding the "how," "when," and "where" of influential bloggers, reporters, and journalists. When was the last time you dug through The New York Times?

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small businesses. You Tube is the second largest site where searches are conducted and just...

  4. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    As Del Toro predicted, the rules of fiction have been re-written and now the video viewer can tell the story. It's going to rewrite the rules of fiction. The Model T of this new platform is the PS3. Hubert Munyazikwiye, Head of social media and PR...

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Google’s New Rules and SEO for PR Old Rules Press releases for SEO have always had a set of best practices for search marketing, but with Google’s new updates it is more important than ever to follow the rule book and avoid the possibility of...