SEO News

New Rich Structured Data

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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Review meta tags and structured data markup Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid...

  3. Google Starts Penalizing Sites for Rich Snippet Spam

    If you use rich snippets on your websites, you should be aware that Google is now penalizing websites for spamming structured data markup. If you're unclear if you’re using rich snippets correctly, you should first check your Webmaster Tools...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    All structured data has a meaning and is connected across search, social, and digital marketing. In the new "(not provided)" world, marketers no longer have access to this data. In 2014, you'll need to utilize a rich set of data sources to ensure...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Due to the scope and complexity of Schema.org, it pays to check the quality of your code with the Google Structured Data Testing Tool. Formed from an alliance of the biggest search providers to create a common structured data protocol, Schema.org...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Schema.org and rich snippets reflect the structured way in which this data is now being presented in the SERPs. The way that this content and data is structured and presented in the SERP’s is the focus of my article today and how you can map the...

  8. Google Rich Snippets Testing Tool Gets New Name, Design, Languages

    Google announced improvements to their rich snippet testing tool late last week, including a new moniker: the Structured Data Testing Tool. The brand new visual design makes it clearer what structured data we can extract from the page, and how that...