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New Rich Media Advertising

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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. While social media quickly merges with PR and customer service, 46...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. New model: converged media.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  4. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. Beyond the "Like": Social Media Tracking, Testing ce de résistance, which of course is always a great thing, SES Conference San Francisco has a...

  5. 10 Vital Steps to Building Social Influence

    Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.

  6. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Instead of limiting the creative experiences to the size of the “box” where they’ll be displayed, rich media campaigns allow for a more engaging experience. Along with the expected increase in spending, the shift to “sexier” mobile ad creative has...

  7. Search Marketing and Social Media in Regulated Industries

    Because more people are having more online conversations more often, social media venues are rich sources of new insights that cannot be gleaned from traditional forms of market research like surveys or focus groups.