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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. The concept of personalizing an individual's marketing experience isn't new. You can increase online conversions with real-time recommendations based on rich web...

  2. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    It's funny how when you change a few words in some quotations about love, you get a whole new meaning as it applies to SEO. Ask anybody going in for a fifth reconsideration request whether they'd be willing to shell out for a dozen roses and a new...

  3. Google Starts Penalizing Sites for Rich Snippet Spam

    The new penalty seems to affect websites that are misusing rich snippets, such as including authorship on homepages and reviews on pages where there are no reviews. If you use rich snippets on your websites, you should be aware that Google is now...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Trust will develop over time, and new products can then be proposed. PPC allows customers to secure new business rapidly. But for the patient customer, SEO will have rich rewards as the cost-per-lead is widely recognized as the best available.