While the new Rich Pins don't seem to be directly monetized, it does raise the question of whether we will see these types of product pins somehow result in revenue being earned by Pinterest. Called “Rich Pins”, these images that are pinned contain...
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. To make your new website work for your business it essential that a...
Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. Here are 16 secret – until now – Google Analytics advanced segments that could make you insights rich, too.
Imagine I told you I got an article published in the New York Times (I haven't, but that is why I said "imagine"). However, the topic doesn't always need to be totally new. If you historically pursued guest posts solely for purposes of getting...
When your business is still new, you, as the solopreneur are usually doing all the work. Or a podcast that one person wants to hear on their commute to work might also work as an e-book for those stay-at-home readers who want a rich source of...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. The data is going to be pretty rich and robust, that is the heart...
The new +Local Dashboard was recently rolled out, however only available in the U.S.for now). How to Use Google+ Local to Get New Customers Author Rank is going to continue to give real estate to the content creators with a strong identities and...
During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...
If the New York Times accepted a guest post from you, what are the chances that they would let you load rich anchor text links inside your post back to the blatant money-making page on your site? Including rich anchor text links inside a guest post
Uber's pricing system jacked up the price on its customers who were stranded after Hurricane Sandy tore through New York City. Essentially, in a world where everything is quantified to the n-th degree, being solely dependent on numbers often...
New dress and take the weekend off? In a visually rich, fast-moving, content-saturated environment images in Facebook ads are the first element that disrupts the user enough to pay attention to your ad.
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Against a backdrop of mixed reactions to the new program, Kesh Patel, Strategic Partnership lead for Google's local channel sales division, characterized it as continued evolution into the multiscreen world that's a far cry from the one AdWords...
Age demography is not so much of a criterion here; it's how new the person is to Google. Core keyword searches with monstrous competition and search volume are rarely going to yield high-value results, even if the information is rich and the...
Rich Brooks’ profile picture is a great example of applying this concept. In theory, Author Rank will provide a reliable signal for predicting the quality of new content. Believe it. If you aren’t on Google+, you're on the path to irrelevance.
We all set up whiteboards in our respective locations (Philly, New York, San Diego, London, Paris, and Tokyo), and used handy tools like Google Hangouts to have live brainstorming sessions. We were operating based on a modified version of my...
Third, no we aren't worried about losing Google Glass wearing rich peoples' business. A spokesperson said, "It is still very early days for Glass, and we expect that as with other new technologies, such as cell phones, behaviors and social norms...
A former member of Matt Cutts team said that “relevance is the new PageRank”, which makes sense. Add Rich Snippets Embed Videos and Other Rich Media It should come as no surprise that this seismic shift in content attitude among marketers is in...
Learn the secrets of creating high quality content at SES New York 2013: Web pages include link to rich, authoritative Google+ profile of author. But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and...
