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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Having rich, unique, engaging content has become a solid way to help grow...

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A customer survey can be a source of rich content. Answers here can be rich in detail and provide you a ton of inspiration for content. Rich as this material may be, you can't just cut and paste the answers and drop them into your content.

  4. Nuances of Spanish Language Search Marketing

    A canonical tag will make multiple pages considered as one page to the engines and it does this without redirecting visitors to a new URL. Due to the very rich history of Spanish there are many different forms of the language.