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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. The Search Agency today released a new mobile scorecard report, which...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    With SNAP, ecommerce sites can boost or bury products with a couple clicks, control autosuggest search results and more. The BloomReach SNAP functionality allows ecommerce brands to control rankings of products within the site with a few clicks.

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    This year's holiday retail season shows trends already emerging – like when people will shop, what products they're interested in and what devices they're using to shop with. For tech junkies, it seems Apple-related products are at the top of many...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  6. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    The "What's Hot" feature addresses the "killing time" aspect of mobile shopping, said BloomReach, and integrates social by showing which products the site carries that are currently trending on places like Pinterest, Facebook, and Twitter.

  7. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They also have these things called short lists, and so, as Rick, I sign up for a Rick Backus short list or a CPC Strategy short list, and I can add the products in there that are relevant to me, same way on Amazon, that they have lists and there's...

  8. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    That’s pretty incredible, considering these "super influencers" drive an even higher share of conversions — on average influencing 30 percent or more of all conversions on marketers’ sites just by recommending a brand’s products, content, or...