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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    However, most often you will find that the majority of content that is being produced is really focused on marketing products or services and is not necessarily the type of content that is going to attract many new links.

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As a reminder, there are new specifications that will require updates to all Google Merchant Center product feeds by September 30, 2014. Showcasing Your Products To create these, you’ll need to have your AdWords account connected to your Google...

  4. Marin Adds Google Shopping Campaign Management

    Depending on the retailer, a product feed could have thousands or even millions of products. Formatting product feeds and applying custom labels to work with Google Merchant Center. With millions of products available for sale and constantly...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that same brand. Advanced: If you have an ecommerce site, you're likely selling...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. According to Google, 85 percent of Google retailers advertising products on Google are already using the...