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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Lead nurturing: Finding people who are interested in your products/services When did you know you needed this product? What things were you looking for in this product? Google Alerts Everhart also mentioned that Google Hangouts have worked well for...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can use Visual Website Optimizer to dynamically edit the products shown on your homepage to focus on iPhone products for any visitors on an Apple product. From an organic search standpoint, displaying relevant content related to page content...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Then ask them what they look for in products and services once they arrive. Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products. To get started, create a broadly-focused test that asks users how...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Most often, when visitors "bounce" from your website it's because they're still researching products, or they aren't convinced your product is right for them. Simply create a new Custom Audience based on a segment of website visitors who viewed a...

  5. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. Creating informative and instructional videos for our premium cosmetic and makeup products is only part of...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Instead, you're far better off spending your energy persuading consumers to talk about you and your products on your behalf. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.