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  1. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Edit destination URLs for specific products. Google has announced two new tools for Google merchants on the Google Commerce blog.

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger than you imagined. In-Market Segments: This shows us which categories of products our...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. Promote New Products/Services Enroll in New Beta Products I recently reviewed an e-commerce client that has an extension list of products, however only about half of their products were...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better. In an effort to focus on developing some of its more popular products, Yahoo has decided...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? In response, the video search engine is flexing its Google-backed muscle, threatening to take down videos from...

  8. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Google creates ads for search using information about...