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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. Shift in products purchased: This can be caused by seasonality or...

  3. Is Google Trust Being Scroogled?

    Bing’s Merchant is their answer to Google Shopping. And while it is free, it does require a Bing Ads account set up with credit card information and is no longer accepting new merchants. Bing should take the opportunity to highlight its Tag feature...

  4. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    Bing includes millions of free listings from merchants and rankings are determined entirely by which products are most relevant to your query. In a message geared toward holiday shoppers, Bing is claiming shenanigans on Google for it's new paid ad...

  5. Bing vs. Google: A Search Engine Taste Test (Of Things To Come?)

    Bing: The Choice of a New (Search) Generation? When I tested it personally I got the following results from a purposely varied query set: hotels las vegas (selected result based on the display of rating) – Bing digital projector (selected results...

  6. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    You can do some content advertising with Bing, but it's text only. No advertising platform exists within Pinterest – but you should still promote your products here with seed pins and an engaging profile if the site's demographic is a good fit.