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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Services or products That also means a whole new set of keywords. My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. As we move toward a content-centric approach to marketing, search and...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Google is interested in re-introducing its products to better control and reflect the user behaviors of...

  4. Why Social Media Listening is Important for Brands

    Uncover conversations about brand, industry, products and respond in real time. Uncovered conversations about their brand, products, and industry. These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Nine percent of users searched for the brand, and 4 percent of users searched for products of that type: social video viewing is having an effect across all aspects of the purchase funnel. Located in New York, the new lab is modeled on the video...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop promoting the other products that you left on the shelf. The most likely series of events is that the...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.