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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Data is contributed from all Google Analytics clients that authorized sharing with other Google products. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and...

  2. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  3. Guy Kawasaki Talks Content Marketing, Social & Google+

    This includes websites, products, articles … the list goes on. While content marketing has been around for as long as the written word, it has taken itself to a whole new level over the last few years, considering the sheer volume of content that...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    products – Yodel AnecdotalYahoo killing off products you probably don't use. A new analysis says Google Image Search traffic is down 63 percent on average. Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time...

  5. Driving Consumer Insights With Mobile Analytics

    On Activation, we obviously want to know, "for the number of people that actually activated our products using it 1x - is that going up or down over time? If you're building an app today and want to find your instrument, always look at two products...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    Conversion events can include selling products, generating a lead, scheduling an appointment, etc. The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best...