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  1. Writing Your Way to the Top of Search and Social Results

    So although you want to invest in the most qualified writers, your best writers don’t actually have to be hired guns; they can be your biggest brand advocates who are ready and willing to write reviews for your products and services.

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. As an example of targeted marketing that offered...

  3. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Data requirements that affect your products’ presence on Google search, potentially impacting whether your products appear on search at all. Update to Google Shopping Products Feed Specification Google Shopping inventory format update puts a hard...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Critical data for each and every location includes business name, address, phone number(s) webpage/site URL, hours of operation, categories, products/services offered and areas served. Unfortunately, as it does for so many businesses, updating our...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search...