Review extensions, currently available to English advertising, can be useful to all types of businesses but especially those who may not have products that gather direct reviews. This is just another step in a new advertising direction for...
Discover the life cycle of your products and tune your link building to the best link partners for each phase. Words like "introduction", "review", "release date" and "new features" become more important in this phase.
Surprisingly, it is taken over 10 years for the FTC to update these guidelines despite the vast changes that have occurred with search engines, their products, and how advertising is integrated. The FTC knows that as search engines continue to...
Services or products That also means a whole new set of keywords. My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients...
As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially. Agencies are looking for new ways to leverage web 2.0 and offer additional...
Our most recent updates ensure that you can put your business in front of customers searching online for products and services you offer. As I digress back to Bing Places, Ginny Sandhu, Senior Product Manager at Bing described the new product:
And you can pick up on their intent while they're looking for specific information and researching for products or services. Time Decay: The longer a piece of content is up, the less valuable it becomes, so fresh content that drives new and...
While Yext offers its own set of products in the area of listings management, Localworks is specifically targeted to reach Yahoo's base of more than 1 million small business subscribers, according to Virginia Hines, senior product manager at Yahoo.
These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. As we move toward a content-centric approach to marketing, search and...
Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle standpoint. You then send a tailored welcome message to get her engaged and embrace this new relationship.
And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Google is interested in re-introducing its products to better control and reflect the user behaviors of...
Uncover conversations about brand, industry, products and respond in real time. Uncovered conversations about their brand, products, and industry. These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media...
That gradually changed, as it became possible to give a credit card number for orders of services and products. And not surprisingly, hacking took on a new profile. As ecommerce began to be more common, particularly with a few big brands shifting...
Nine percent of users searched for the brand, and 4 percent of users searched for products of that type: social video viewing is having an effect across all aspects of the purchase funnel. Located in New York, the new lab is modeled on the video...
If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop promoting the other products that you left on the shelf. The most likely series of events is that the...
Using this information, you can determine what other images you should be pinning on Pinterest, what images/products to feature and highlight on your site or social media campaigns, as well as how to adjust placement of products on your site.
As the above image shows, Yahoo has ditched the tabs that were introduced in the company's 2011 redesign, and now has simple text links to Yahoo's other properties, much like Google, and a left navigation menu similar to the one Marissa Mayer...
As Google has said for several years, we won't add facial recognition features to our products without having strong privacy protections in place. As members of the Congressional Bi-Partisan Privacy Caucus, we are curious whether this new...
Especially with the introduction of Pinterest Rich Pins, which allow brands to take control of their images and products by adding information about how much the product costs, where to buy and even if it's in stock.
The way you perceive your products or services may be very different than how your customers perceive them. How to Successfully Launch a New Website & Refresh Your Brand Have you ever entered a website while researching a product or service, only...
