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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? There are some shady dealings going on behind the scenes at YouTube regarding its new streaming music service.

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google creates ads for search using information about your products communicated through the Google Merchant Center or AdWords using your Inventory file. Retailers who want to create ad groups for products outside of Google's default labels (Brand...

  3. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. If I'm thinking about offering a vegan meal delivery service, I can create very different products...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Shared assets across all products are available via the marketing cloud. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager.

  5. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    The purchase intent of tablet users also differs from smartphone users in the fact that tablet users are more likely to utilize their device for researching products and services that may potentially result in a sale sometime in the future.

  6. How to Use Google Analytics Site Search Reports

    Trends and identifying new searches which can help you identify products to stock or content to write about This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates...

  7. Google Reveals What New & Expectant Parents Search For

    For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones. Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer...