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  1. 4 Critical Elements of a Successful Content Marketing Team

    Writers with this background tend to have the versatility and speed that's often required with content development. What concerns arise over the lifetime of a product? Has the prolific ability to develop new topics, research, and find a unique spin...

  2. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. But keep in mind that every new advertising product doesn't...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. Conversely, the insights gained from marketing must then be...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    This has become very common development, indicating that many retailers are trending toward total darkness. This post will explore how reporting, search engine results page (SERP) real estate, product listing ads (PLAs) and images have impacted YoY...