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  1. Analyzing the 9 Most Common Link Building Strategies [Best of SEW 2010 #2”

    Using a press release firm such as PR Web or PR Newswire in the hopes of generating incoming links. Press Release Links Cost/Benefit: This strategy is fine, so long as the press release is useful. The ability to help search engine spiders find new...

  2. Rumors of the Press Release's Death have been Greatly Exaggerated

    According to the 2010 PRWeek/PR Newswire Media Survey, journalists use a variety of tools when during the course of research for a story. Ninety-five percent use Google/search engines, 93 percent use the company web site, 47 percent use Wikipedia...

  3. PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers

    On April 1, 2010, PRWeek and PR Newswire issued a press release .that was no joke. In the press release, Sarah Skerik, vice president of Social Media for PR Newswire, said, "Clearly, job security and fiscal solvency continue to cast a shadow over...

  4. Link Building 101, Part 2

    Try to find sites like PR Newswire that let you submit your article with links back to your site. Writing Articles and Press Releases If you or your public relations agency writes press releases, make sure to submit them online.

    Published
  5. Print Journalists Optimistic...Or Not

    So, over the weekend, I took a closer look at the 2008 PRWeek/PR Newswire Media Survey. Some of the findings of the "2008 PRWeek/PR Newswire Media Survey" ratify what other media surveys have found. So, look at the sample used for the PRWeek/PR...

  6. The redundant trader

    Often, the media organisation generating the story will classify it, although the source of the news can also give some hints: if it is from PR Newswire, it is most likely a business story; if it's from Associated Press, it is probably a global...

    Published