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  1. How to Optimize Your Content Strategy With Social Listening

    While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be better used creating something your audience is asking for. When using social listening tools, you can dive all the way down to specific...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're managing a search account through DoubleClick Search. The more the merrier when it comes to how many search accounts you have set up in DS, as...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. In this post, I’m first going to cover some new information I’ve learned about Panda.

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...