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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Check out his post on segments when you're done reading this one. Segment Contributed by: Avinash Kaushik is the Digital Marketing Evangelist at Google and author of the Occam's Razor blog. This segment doesn't remove blog traffic, but it does...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? If people don’t know we exist, they won’t ever see our blog or articles or social media, no matter how great they are.

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Facebook tests larger photos and icons to increase...