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  1. Writing Your Way to the Top of Search and Social Results

    To gain more retweets on Twitter use the words "Free," "Retweet," or "New Blog Post" But that does not mean a 400 well-written post can’t be successful. Search and social media writing - we’ve come a long way in the past 10 years.

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you. One task within the new project management role you’ll...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. This same process must be done on your clients and here is a post I wrote about using competitive intelligence tools to...

  4. Native Advertising for Small Business: The Missing Link?

    An unpromoted post will — at best — reach a tiny percentage of a brand’s followers. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a...

  5. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    The Washington Post said it’s important to read between the lines: At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony Noto discussed what’s on the horizon for Twitter in 2015 – and a new Twitter...