One of the complaints Cutts responded to on Twitter concerned the post-Penguin results for pay day loans in the UK. Google's Distinguished Engineer Matt Cutts tweeted about the new Penguin Spam Report today.
In a new blog post, Cutts stated that the rollout is now complete and affects 2.3 percent of English-U.S.queries, and that it affects non-English queries as well. Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin...
For the purpose of this post let's explore how this can help with our search efforts: Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA).
Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. Write post titles that are relevant and descriptive.
You can create a form that populates all the data needed to publish a new post or page, including the title, excerpt, body, featured image and more. This means that if you want to change the URL of a page or post, then the URL will be updated...
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
Google's post specifically mentions Knowledge Graph results as an example of where your organization's logo may be used. That changes today as Google announced a new schema that supports company logos.
Check out his post on segments when you're done reading this one. Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Check out John's work on segments to learn more about segmenting search and...
Here's one post that's circulating: Google tugs at the heartstrings of people everywhere with a new Mother's Day video. The complex machine was designed with the idea, what "if Google the Search Engine had a mom of its own and wanted to make some...
Tip: Put a post-it note up to your screen at what should be "above the fold" for your site's screen size if on that sized screen (not your screen), if you have more ad space than that post-it note beware, you may have too much.
I cover this later in the post, but it's important that customers understand that Local Search is there and how to use it. As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares...
Estelle Ngo of nvi contributed to this post. So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities.
It is easy to check to see if they do, with a search query such as: [site:nytimes.com "guest post"] (without the []): Imagine I told you that I had published articles in 15 different newspapers, including one in the New York Times, and one in the...
Advertising can, and should, enhance content discovery in a seamless and effective manner," CEO Marissa Mayer wrote in a post announcing the new ad format. Stream Ads, the new ad product, is already garnering interest from various advertisers and...
So for our “yoga for new moms” example, the posts could be about the benefits of yoga as a post-natal exercise, what specific exercises/position you can do at home, how little time it takes, how you can involve your baby in your yoga routine, how...
Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize. With the rise of digital publicists – especially now that the group encompasses not only traditional...
For help on this topic, you can see our post, "How to Write Title Tags for Search Engine Optimization". For a great collection of Google resources, check out our post "Top Google Website Optimization Resources".
For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet.
One thing is certain, as Bing continues to slowly gain search market share and they will continue to test and "challenge the status quo," according to their recent blog post. Are you seeing less than 10 results in your Bing search results?
Would it work best as a video, an in‐depth report, an interactive piece, a blog post, an infographic or something else? A popular quote states: "There are no new ideas. Creating a solid content strategy that consistently provides value to your...
