However, we also post the press releases to PRweb or PRnewswire to get the added Internet news site exposure (i.e. Use popular keywords and the press release, never mind any stories it generates will continue to bring search engine traffic.
ET as polls begin to close, as well as a real-time electoral college map being updated with Associated Press data. In their “Just the Ticket” blog post, Yahoo announced special search parameters that produce election-related features, including...
Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well for each keyword or keyword cluster in the keyword strategy, insuring full visibility for the agency and its overall objectives.
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
It's really hard to quantify what it's doing for me, but when NASA mentions our coverage in a press conference, I think I'm on the right track. With my Super Science Circle, I regularly share a circle of almost 500 people who post about science on...
Regardless of the distribution service being used, brands need to remember the writing and optimization will influence the search and social success of your content, whether it's a press release, tweet, post or video.
To avoid getting caught in the algorithm, here’s a few quick tips for the post-Penguin world of creating press releases: The big danger to issuing SEO press releases post-Panda/Penguin is that today it matters where your links and press releases...
Distributing press releases. While the idea for this column was 100 percent mine, I did a search and found that he had written a similar post (that I encourage you to read) titled “7 Habits of Highly Effective SEOs”.
Like any problem finding out where the issue may lie requires a segmented approach and we analyze 12 different metrics of the profile including such data as what type of sites do the links come from (blogs, generic, parked domains, web directory...
Content is also used to describe anything that your brand produces, whether it's a guest post on another site, an article that you distribute, a press release, or an infographic. The whole idea of a guest post is to raise exposure for a brand on...
The types of links to your website (sources such as directories, forums, news articles, press releases, social, etc. Another way to get things off the ground is to send press releases with links to their website and use their company name in the...
A Google spokesperson said in a statement to press: I went far enough down that road to have considered Dave Naylor’s post on how Google evaluates links, but it just doesn’t seem to make sense in this case.
About 100 days ago (November 2011), Google launched a major algorithm change called the Freshness Update that gives priority to fresh, timely content such as press releases, blogs, news and events. Point backlinks in the press release, blog post or...
Tip: Post company news via optimized press releases, media coverage, blog posts, events, images, videos, white papers, industry news and company newsletters. Tip: Press releases and event-related blog posts to capitalize on this search marketing...
He's been) working on a number of compelling search technologies, and Google is the ideal vehicle for the continued development of these advancements”-- of particular interest was that they were ‘developing personalized and context-sensitive...
Lee Odden from TopRank conducted an excellent interview with her - look out for persuasive copywriting techniques and video presnetation techniques that will engage your audiences and have them itching to press the buy button.
The Huffington Post acquisition was one of the smartest deals we made, and it’s gotten a lot of attention, a lot of press,” Armstrong said during the AOL analyst day last week. The Huffington Post has started a flame war with The New York Times...
Go beyond the run-of-the-mill press release or "look at us" blog post and produce content that your target market will find helpful or entertaining -- the kind of stuff that users will be likely to share via Twitter (and other channels).
Google +1 hit the press yesterday and many are wondering whether Google can get a truly social product off the ground. However, any +1 you make can be undone, both in the search engine results pages and in your public Google Profile.
Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. Here's a recap of this week's columns and news...
