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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Unfortunately, controversy, bad behavior, and negative press also appear in search engine results. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media...

  3. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    ET as polls begin to close, as well as a real-time electoral college map being updated with Associated Press data. In their “Just the Ticket” blog post, Yahoo announced special search parameters that produce election-related features, including...

  4. Government SEO is Broken

    Digital content – web pages, videos, press releases – can be created or retro-fitted to rank well for each keyword or keyword cluster in the keyword strategy, insuring full visibility for the agency and its overall objectives.

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    To avoid getting caught in the algorithm, here’s a few quick tips for the post-Penguin world of creating press releases: The big danger to issuing SEO press releases post-Panda/Penguin is that today it matters where your links and press releases...

  6. Why an Optimized Content Strategy is Crucial for Social & Search

    About 100 days ago (November 2011), Google launched a major algorithm change called the Freshness Update that gives priority to fresh, timely content such as press releases, blogs, news and events. Point backlinks in the press release, blog post or...