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New Post Google Press Blog

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  1. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If the content is high enough quality, a press release is also a good idea. At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few...

  3. Last-Minute SEO - Here Come the Holidays!

    They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press releases and guest blog posts on blog networks. If truly strapped, Facebook post boosts are very inexpensive and...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Is it a video, your Facebook page, a press release or your latest blog post that's ranking? Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Matt Cutts Qt penalized, because press release sites do have value for press and marketing reasons, but those links won’t pass PageRank. Cutts used the Huffington Post as an example, as they have a huge number of authors, so logically they have...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    It doesn't look like we are planning any funerals for the company blog, just like the press release. First Google tried to kill the press release. Press Release Distribution It doesn't really make sense for me to post content on my own blog anymore.

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Unfortunately, controversy, bad behavior, and negative press also appear in search engine results. It's human nature to be drawn to drama and controversy, so bad news can spread fast, meaning negative press can often replace years of positive media...

  9. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Statistic after statistic show that whether it's a mobile device, app, search result, press release, tweet, update, blog post or publication article, nobody clicks on boring! Text only blog posts, social messages, press releases, and traditional...