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  1. Bing Ads Enhances "Change History" Page

    In a blog post, Bing says one of the updates is aimed at enhancing usability. Here’s a visual of the old versus new page: Other recent announcements coming Bing Ads include close variants for broad match modifiers in the U.S.and new bulk editing...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  3. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. They could also be press releases, syndication, blog outreach, affiliates, or even AdSense. Buyer Beware: Outreach is not buying press...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post.

  5. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. While you could jump on your blog and create the next Top 10 Yoga Poses to Lose Weight post, your time may be...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    I'm not going to pull any punches with this post. Have you read their blog posts or LinkedIn discussion entries? The better your UX expert is, the more unique your new site will look and act. Do you learn something new from them or do they simply...