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  1. Bing Ads Enhances "Change History" Page

    In a blog post, Bing says one of the updates is aimed at enhancing usability. Here’s a visual of the old versus new page: Other recent announcements coming Bing Ads include close variants for broad match modifiers in the U.S.and new bulk editing...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    The Washington Post said it’s important to read between the lines: At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony Noto discussed what’s on the horizon for Twitter in 2015 – and a new Twitter...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  4. Last-Minute SEO - Here Come the Holidays!

    If truly strapped, Facebook post boosts are very inexpensive and might get you just the traffic you need. Affiliates can be a great way to attract new visitors to your site. You tell yourself, "Labor Day…Labor Day," then you will kick it back into...

  5. How Google Pigeon Impacted Local Queries, and What You Can Do

    As outlined in an October 2013 post for SEW, here are some considerations for visibility in Google’s local "carousel" results. New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post.

  7. The NSA Has a Hush-Hush Google-Like Search Engine

    The appropriate and prudent sharing of information is a pillar of the post-9/11 Intelligence Community (IC)," the NSA says. The news website reports that the system is capable of handling 2 to 5 billion new records every day, and makes sense of...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    For beginners, this post, The Ultimate Guide to Google AdWords Conversion Types, is a great starting point to understand the current conversion tracking options in AdWords. Use this strategy to uncover profitable keywords if you are a new...