One of the complaints Cutts responded to on Twitter concerned the post-Penguin results for pay day loans in the UK. Google's Distinguished Engineer Matt Cutts tweeted about the new Penguin Spam Report today.
Her creative use of the Google letters to illustrate this heartfelt moment clearly resonated with voters across the country and all of us at Google," Ryan Germick, Doodle Team Lead, wrote in a blog post.
In a new blog post, Cutts stated that the rollout is now complete and affects 2.3 percent of English-U.S.queries, and that it affects non-English queries as well. Then in a Google Webmaster Help video, Cutts went into more detail on what Penguin...
Turning a video interview into a summarized blog post (published and indexed) along with a guide (not published or indexed and used for MA). For example, if the marketing automation team is developing a monthly whitepaper, the SEO team can break...
Branding advertising, which accounts for 70 percent of all traditional advertising, has traditionally relied on a variety of brand-related post-exposure success metrics, such as: However, new applications that integrate big data sources into...
Information architecture relates to the labeling of website content to support usability and I will talk more about this in the Content and SEO sections of this post. Write post titles that are relevant and descriptive.
You can create a form that populates all the data needed to publish a new post or page, including the title, excerpt, body, featured image and more. This means that if you want to change the URL of a page or post, then the URL will be updated...
"People communicate with each other by conversation, not by typing keywords -- and we've been hard at work to make Google understand and answer your questions more like people do," said Google's Amit Singhal in a post on features announced at...
Google's post specifically mentions Knowledge Graph results as an example of where your organization's logo may be used. That changes today as Google announced a new schema that supports company logos.
Check out his post on segments when you're done reading this one. Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago.
Yet their Google+ page – with a not-shabby following of 5,000+ and with a definite increase of traffic by people who have read the article and are comparing their Facebook and Google+ engagements – and they still have neglected to update their...
A lot of marketers wonder whether they should post videos on Pinterest. For example, a home furnishings store may have a community of professional interior decorators as well as hobbyists who will exchange images that spark new ideas.
Here's one post that's circulating: Google tugs at the heartstrings of people everywhere with a new Mother's Day video. Today is your lucky day – if, for some reason, your mother really likes Google's logo.
Tip: Put a post-it note up to your screen at what should be "above the fold" for your site's screen size if on that sized screen (not your screen), if you have more ad space than that post-it note beware, you may have too much.
I cover this later in the post, but it's important that customers understand that Local Search is there and how to use it. And I'll cover the social engagement part of the equation later in the post. In my first post on Graph Search, I explained...
Or if a blogger you love publishes a new post, it automatically gets shared on your Facebook. You're running around all day, you're battling your email and you're taking care of your customers. But in today's socially-connected world, it's not enough.
Estelle Ngo of nvi contributed to this post. So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities.
For post frequency, Zarrella found in his research that the sweet spot is four to five times a week but recommends brands use this as a starting point and experiment from there. Your ad or post is interesting enough where people are willing to...
Imagine I told you that I had published articles in 15 different newspapers, including one in the New York Times, and one in the Washington Post, along with 13 other decent quality sites. It is easy to check to see if they do, with a search query...
Advertising can, and should, enhance content discovery in a seamless and effective manner," CEO Marissa Mayer wrote in a post announcing the new ad format. Stream Ads, the new ad product, is already garnering interest from various advertisers and...
