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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Instead it is a place of leisure for them. For example, a simple search for "Friends of friends who work at The New York Times" resulted in several results: Turn to public relations. It's one of the most valuable online marketing strategies you can...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough user lists to remarket to before spending the time to develop some of...

  4. Google+ Drops Controversial Real Name Policy After 3 Years

    They even went so far as to apologize to consumers and assure them that they are taking steps towards making Google+ a place that people want to visit. A recent infographic from Leverage New Age Media dives into some of the details surrounding the...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? Imagine if your company were to get 4 million to 5 million new brand advocates over a short period of time?

  6. Germany to Treat Google Like a Public Utility?

    A document obtained by the newspaper says that under the new rules, technology companies would be treated and regulated like public utilities such as electricity and water and subject to the same anti-competitive pricing laws governing their...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A resource section on your website for anyone wanting to start a new business. Before you dive into a new strategy, it's good to get the basics right. Small and new businesses are going to be some of the biggest and the most-sought-after targets...

  8. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. For this reason, marketers need to continue to place value in their email marketing campaigns...