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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    However, "extra context from mobile is moving [advertisers] from being reactive to predictive to drive campaigns to a better place. Traditional analysis, according to Gagnon, would have only used time to predict sales, so that should the race take...

  2. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Unfortunately, as it does for so many businesses, updating our online location information was relegated toward the bottom of the move's priority list and we had to put off addressing this critical task until two weeks had passed in our new space.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. Some functionality has been lost, but there are lots of new features, so if you haven’t already done so then now is the...

  5. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business...