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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. Some functionality has been lost, but there are lots of new features, so if you haven’t already done so then now is the...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. A good place to start is in the social media sphere. Typically these folks include corporate branding, the business...

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    We both got our start at the same place but since then we have both had the opportunity to work at agencies where we get the chance to see many different brands and people in action. No longer do you have to show the same ad to a customer who comes...

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    If you don’t have Sitelinks in place, Google will automatically generate the Dynamic Sitelinks, but there is an option to opt out. All of these segments can have their bids adjusted (with the exception of tablets in AdWords), which allows...