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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for you to ask new questions. Give plenty of space for the answer so that people get the message that you want them to give you...

  2. Mobile Advertising Measurement: Winning the Long Game

    There is no point in driving installs if people aren't using your mobile app. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. If you have a lot of installs but people aren't opening or...

  3. Pre-PPC Strategies For Launching a New Product

    I can use lots of “fake meats” for new vegans still missing their beef and bacon, or stick to whole foods and lots of produce for people more concerned about reversing or preventing disease. And no savvy entrepreneur would create their product...