Dubbed Project Loon, the venture aims to liberate those 5 billion or so people on Earth without Internet access, because "for every one person in the world that can get online, there are two that can't.
Build an influential Google+ profile and include people in your circles who are influential and related to topics and content that you author People are publishers and, as Google evolves, people and the content they produce are beginning to be...
The New York Video School was founded by Michael Rosenblum, who has built media networks and TV stations all over the world and is also author of 'iPhone Millionaire' published by McGraw Hill. It's not the black art that people sometimes pretend it...
Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? Some may be tempted to dismiss this as "touchy-feely" marketing better suited for a group therapy session, but the truth...
What was once unnecessary is now helpful in discovering new content in Facebook, and potentially annoying your friends even more. The recent "Red Wedding" episode of Game of Thrones, received over 1.5 million mentions on Facebook, representing a...
Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you’re running or offer them an opportunity to receive more information about new product updates.
So what his client wanted to find out was, "How do I measure who those people are for each of those segments? Whereas acquisition presents a lot more challenges on the email side, there's gold in the database for people that are already existing...
It would be useful to know whether it is the same people retweeting and favoriting tweets, or if it is different people everytime. Even if a small percentage of users test Twitter ads or tell others about Twitter advertising, it would be a net win...
The new direction of search is upon us. Whether it comes to knowing where you want to go, or knowing what you need to buy, or knowing when that new restaurant opens – and what your friends think of it – Google is our go-to hub of information for...
Can anyone recommend”, “I need a new …”). Social media listening helps us understand real conversations, real people, and what they want. During a crisis people start to talk, so it's up to the brand to respond.
In the early days of the Internet, few people had much concern about online security, in terms of their personal information. And not surprisingly, hacking took on a new profile. As ecommerce began to be more common, particularly with a few big...
During a tour of the new lab last week, Cat Jones, Unruly's Director of Product Innovation, said, "Video is the world's fastest-growing ad format in terms of ad spend, so it's really important that brands have their fingers on the pulse and...
I will say, however, egobaiting is much more effective on people with a smaller or new following. Egobait can be a hard sell to clients because I find that some businesses are apprehensive of being positively or negatively associated with other...
In social channels, people probably aren't actively searching for your product. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan Karunakaran, will join me Friday afternoon to share their considerable expertise...
CTR: Your CTR, or click-through rate, is the percentage of people that are clicking on your site in the search results. Clicks: Of the people who are seeing your site, how many are clicking? If you've recently launched a new SEO strategy and want...
If you haven't already done so, you should convert your existing account into a Business account, or sign up for a new Business account. So if you repinned an image to one of your boards, and other people repin or like this image on your board, you...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. Additionally, the strongly worded question may "convert" a few people who are...
At least it doesn't work the way that many people seem to think it does. I think it's entirely possible that the Disavow Links tool is nothing more than a new feature added to the original Spam reporting tool.
At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on specific niche topics you've shown interest in by...
A new study released today, "Quantifying Movie Magic with Google Search", analyzed 99 films released in 2012 and has some surprising endings for movie marketers. The study states Google identified a 56 percent year-over-year increase in movie...
