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  1. "Which Update?" Is the Wrong Question

    Another major issue is that most people don’t fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas.

  2. Secret Sauce LoMo Tips for More PPC Sales

    If the mobile game isn't new to you, consider upping your game for local targeting. Location extensions are an effective way to get people to your store, to increase offline conversions. Here’s a staggering statistic: 73 percent of U.S.consumers...

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an SEO agency) or both. Sure, you’ll be the "chief" in all of this, but you’ll need to have...

  4. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. The new measures might be welcomed by the entertainment industry, but...

  5. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    For too long, we've been looking at what people are searching for [to offer clues] for what they want to buy. And these new views offer better solutions for more effective advertising. Better tools for mapping mobile behavior based on time and...

  6. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. If you want to stay relevant and maximize return on engagement in today’s...

  7. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  8. Google App Searches Gmail for Upcoming Bills

    That is a question you’ll never have to wonder again with the Google App’s new update. Current Google Search users must opt into the new service in order for it to be activated. In reviewing some of the other user’s comments, it appears that quite...