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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's no wonder why people don't trust SEO (as an industry). We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine...

  2. Google & Bing Now Showing LinkedIn Rich Snippets

    While people often have the same job titles on all profile pages on various sites, these rich snippets are definitely unique to LinkedIn. This does seem to be either a limited test that Google is running at this time or is just starting to roll out...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So the social network is cracking down on the practice because it feels it leads to a less enjoyable user experience, as it edges out content people do care about. So what should business marketers do in Pages do in order to not get caught up in...

  4. Pick Up on Current Events for Link Building

    Famous people die. Movie premieres, electronics introductions, game launches, new albums, and concert tours all require a lot of attention and some of them are bound to get it. This is the initial boost of attention required to get people talking...

  5. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.