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  1. SEO for Startups & New Businesses: An 11 Step Plan

    You're starting a new business. If you work at The New York Times, you may even get your Twitter handle in your byline. Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    Keep in mind that the absolute most successful websites on the net are built around tools, whether it's Google, Facebook, Amazon, or Wikipedia. Being relatable also means saying what everybody is thinking but keeping to themselves, or saying it in...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Return on Investment (%) = (Net profit / Marketing Costs) × 100. The tool also tracks number of mentions, new followers and newly followed. If you aren't blogging or creating new and useful content to draw people to your website, don't expect these...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Not only is the sheer volume of visitors huge, but those eyeballs were often net-new customers coming in from head, torso, and long-tail queries. Plus, in an age when Amazon reigns over many categories, acquiring, converting and cultivating net-new...