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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their products. Because they've been actively seeking media exposure, and been successful, analyzing the...

  2. How to Optimize Your Content Strategy With Social Listening

    People new to yoga as well as aficionados both use social media to gather information prior to purchasing new mats and other gear. Social media has grown drastically in the past decade. If you aren't familiar with social listening, sometimes called...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. The ability to track the interactions people have on the...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The most-shared mainstream media included content from Forbes, The New York Times and The Wall Street Journal, to name a few. SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media presence is to engage with your customers.

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    But that doesn't mean that they shouldn't be in your media mix. Promote New Products/Services Let's face it: many of the new ideas you bring will not work, and that's OK. You need to have a process for launching new ideas, monitoring them closely...