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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Typically these folks include corporate branding, the business unit that you are suggesting the content for, the individual owner of the page or content segment that the new content would apply to, social media, and of course any executives that...

  2. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Encourage authors to promote themselves via social media and build their personal engagement levels. This builds your marketing list and your own audience for future promotions. Offer publishers unique and exclusive insights or data-driven pieces...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). Social Media The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to...

  5. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    It is sponsored by WordStream and DWA Media. The promise of a great digital marketing event is not just learning, but also networking with peers, making new contacts and forging new opportunities. No matter if it’s your first or 50th time to one of...

  6. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    There are several key ingredients that make this social media campaign so incredibly effective. The default approach for many brands when initiating social media is to broadcast. But there are many ways for brands to use the element of surprise and...