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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Content marketing is social, and it's time to move along the...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Five of the top five media companies. The word and the concept are nothing new, but understanding how integration is actually manifesting into tangible ways of marketing is new to many. This week, at least, Adobe Summit is helping marketers...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager – whatever – but put them in place and hold them accountable. As noted above, empower some or all of your employees and make them a PR/social media...

  5. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    No matter the situation you encounter, whether it's a harsh comment on a blog or a crisis over on social media, strive to be honest, explain the facts, define your position and take responsibility. It is a declaration of the policies and aims that...