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  1. Facebook Launches Premium, Mobile Ads; Offers; Real-Time Page Insights

    Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. That four-day lag was reflected on, a site...

  2. News Picks: More Instant Fallout, for Sale, Twitter/Facebook/LinkedIn All See Growth

    Analytics & ROI How do you measure ROI? More On Instant Search - Google Analytics Blog How to track Instant Search in Google Analytics, and whether it's possible to see partial Instant Search queries in your reports.

  3. Highlights from the SEW Blog: March 17-21, 2008

    Analytics & ROI At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. An Insatiable Desire for Web Analytics? adCenter Cooks Up a New Community SiteThe new is fresh out of...