Facebook's new premium ads have been creating 5 to 10 times more click-throughs and a 3X ROI lift when compared to previous units after more than two months of testing. That four-day lag was reflected on WhyIsFacebookInsightsNotWorking.com, a site...
As one who both loves testing new ways of looking at data and also being a business owner who enjoys finding the best possible ROI on hardware and software alike I thought I'd put together my 78 favorite resources based on what they yield and what...
Analytics & ROI Here are some ways to improve your ROI. SEO + SEM + SMO = ROI - ClickZ Design your SEO Strategy with Google Analytics - Daily SEO Tip Analytics Reports That Add Real Insight into Website Performance - SEO Gadget
Analytics & ROI New ActionScript 3 Library For The API - Google Analytics Because export restrictions and political sanctions against Iran prohibited the downloading of software, other location and media sharing tools were not able to be an...
Tips For Improving PPC Campaign ROI - Search Marketing Standard How to Get Your Boss Excited About Analytics - ClickZ.asia Analytics Adds McCue and Rosenblatt to Board - All Things Digital Here's a roundup of this week's columns and news stories...
Analytics & ROI SMBs Applaud Newly Available Facebook Page Analytics - ClickZ SES Berlin 2010: Analytics for PPC - State of Search Optimize And Analyze For Mobile, part 2 - Google Analytics Blog A new feature on the Google News home page shows...
Forrester: Google Apps gives enterprises 391% ROI - The Next Web How Real-Time Analytics Can Help Small Businesses Thrive - ReadWriteWeb The Junction of Social Media & Content Marketing in New Zealand - TopRank Online Marketing Blog
Analytics & ROI How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper-bidding, testing, and knowing your peak hours and days. Major New Features Added To Intelligence - Google Analytics
Analytics & ROI Quick Google Analytics Hacks - SEOmoz Why doesn't the clickthrough data in Webmaster Tools match what I see in Google Analytics? Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!
Analytics & ROI Back To Basics: The Power of Exclusion (Part 2) - Google Analytics Facebook Exec: All Media Will Be Personalized in 3 to 5 Years - ReadWriteWeb Yahoo Media Boss Disputes Censorship Claims - BusinessInsider
Analytics & ROI BazaarVoice Integration - Google Analytics Social Media Marketing Yahoo Exec Churn Continues, With Media Head Pitaro Ready to Bolt - All Things Digital How Social Media Marketers Can Convert Attention Into Action - Mashable
Analytics & ROI Yahoo Web Analytics: Segmentation Made Easy - Yahoo Web Analytics Blog Guide on how to figure out who your audience is -- with demographic, geographic, and interest group data -- and how to use that data to create content and...
Analytics & ROI iOS 4 Compatible Mobile SDK Now Available - Google Analytics Blog Get up to date with the latest news on this topic: Pi record smashed as team finds two-quadrillionth digit - BBC News Not surprisingly, those who work in search...
Analytics & ROI How do you measure ROI? More On Instant Search - Google Analytics Blog How to track Instant Search in Google Analytics, and whether it's possible to see partial Instant Search queries in your reports.
Analytics & ROI At Search Engine Strategies New York this week, some of the best-attended sessions are about Web analytics. An Insatiable Desire for Web Analytics? adCenter Cooks Up a New Community SiteThe new adCenterCommunity.com is fresh out of...
Analytics & ROI Compete Acquired by TNSToday, London-based market research firm TNS announced its acquisition of web analytics and digital intelligence company, Compete Inc. Questions to Ask When Assessing Web Analytics, Web Analytics Demystified
Analytics & ROI SEW Experts: The Ginsu Guide to Search AnalyticsThe ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI for many Web-based or Web-involved businesses.
Analytics & ROI Google Analytics Evangelist Avinash Kaushik shares what it's like to work at Google, hang out with the beautiful people, dream in color, and manufacture atomic-powered ideas from intellectual metal.
Link Building - One of the Best ROI Tactics of 2007 - Study Shows, Linkworth of Google AdSense Publishers Earned Over a $1,000 in 2007, Search Engine Roundtable He spearheads analytical initiatives and decision support activities for Impaqt's...
Analytics & ROI Managing campaigns based on ROI is second nature. Yahoo Layoffs and 4 Key Yahoo Trends for CEOsImproving the quality of traffic with domain controls and ad quality filtering promise to improve lead quality and advertiser ROI over time.
