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  1. How to Plan Effectively for Content Marketing in 2014

    Making matters worse, it's going to be even harder to stand out to the media when everyone with a mobile phone is a news source. News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across...

  2. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. In the "good news" bucket, there's relationship development. Actually, that's how most people start out monitoring their online brand – when they discover there‘s bad news to be dealt with.

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    Old School Graphics Transitioning to New Media While Oreo had a team (and budget) of designers and brand executives on call during the Super Bowl ready to pull off the landmark tweet "You Can Still Dunk in The Dark" the allure of that tactic could...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. Twitter is now part of mainstream media and an integral player of many organization's news and information cycle...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...