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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Quite often, event marketing is handled by employees who aren't directly connected with a company's...

  2. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Me Everywhere, a group for Bay Area PR and marketing pros interested in learning more about the practical applications of new media in business; Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...

  4. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    A new study has looked at how Fortune 500 companies are using (or not using) social media, such as Twitter and Facebook, as part of their overall marketing and customer service plan. This really isn't shocking when you consider that many people...

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. Twitter is now part of mainstream media and an integral player of many organization's news and information cycle...

  6. Driving Consumer Insights With Mobile Analytics

    From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. And hopefully your company has at least started to build out a mobile...