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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Every market has its public relations superstars – companies both large and small who have learned how to work the media to get coverage for their products. Because they've been actively seeking media exposure, and been successful, analyzing the...

  2. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. People new to yoga as well as aficionados both use social media to...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. Outside of Facebook, companies like LiveRamp and Revtrax...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    The most-shared mainstream media included content from Forbes, The New York Times and The Wall Street Journal, to name a few. SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was...