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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    At a minimum, the content should be announced through all relevant social media channels, should have an initial blog post announcement with a follow-up blog post a few days later, and should be prominently linked to from any relevant pages of the...

  2. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Does [VENDOR NAME] offer group pages? Not all of the questions below might be...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Then fill in the rows with the companies on your list, starting with your company at the top to help you compare.Remember to fill out the rows for both categories of ads – branded and non-branded. Especially if you're taking on a new client, it’s...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. Fifty-five percent of companies plan to either start using, or to increase their use of virtual...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Social Me Everywhere, a group for Bay Area PR and marketing pros interested in learning more about the practical applications of new media in business; Often companies focus exclusively on conversions and don't get the big picture.

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    So if the content marketing trend is headed in the direction that paid media and earned media are starting to blur together, what does this mean for owned media, like the trusted company blog that companies have ownership and content control, but...

  9. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Even if press release distribution companies do something to address their archives, like noindexing old pages (and this is a big if), you're still looking at the larger problem of pruning links on the many sites that have republished those press...

  10. Fortune 500 Social Media: 77% Active on Twitter; 70% on Facebook

    A new study has looked at how Fortune 500 companies are using (or not using) social media, such as Twitter and Facebook, as part of their overall marketing and customer service plan. It's been no secret that some Fortune 500 companies are a little...