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  1. Your SEO Competition Isn't Who You Think It Is

    This is true even if we are in a top ranking position for the keyword – the more real estate on a SERP we can capture, the better – particularly when it comes to rich media. This phenomenon spans both B2C and B2B companies and occurs either because...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    But] you can use social media monitoring tools so at least somebody is monitoring what's being said. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    All Brands Are Media Companies Randi Zuckerberg's Top 10 New Media Trends Shaping the Lives of Modern Consumers The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of...

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. Social media Most major companies continued to opt for dedicated mobile sites or desktop sites...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.