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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    On the other hand, if you take something like the Wisconsin real estate board, probably not a ton of people go there, but quite a few people do link to government websites. And with a lot of social sharing comes the issue of how to separate knowing...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Only a handful of people really know if it's close to correct, and since they are either on the board at Google or in Washington, D.C. The sparse tidbits we share on various social media platforms and in our user profiles is often enough to fill an...

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    If it really worked – gained citations, referrals, and generated page views – try to learn from what worked and apply it across the board. Social media/Web 2.0 sites Some of the best thought leadership and strategy firms have been using this...

  4. Putting Search in Focus: Trends to Watch in 2013

    As CEO and Chairman of the Board, Zwicky joined the BlueGlass team in early 2012. The past few years chalked up many changes in the search marketing and social media world. They are an all-inclusive, 48-hour experience where we take care of every...