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New Media Age

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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The age of testimonials and endorsements is changing. The new ClickZ Live conference series kicked off in New York this morning with a keynote from Randi Zuckerberg, chief executive of Zuckerberg Media and former director of market development for...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Scott wrote "Marketing the Moon" with Richard Jurek, president of Inland Marketing part of the hundreds and thousands of unsung participants from the golden age of spaceflight," Scott said. Bonney, a former journalist, actively sought and...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. You can use this data to go into a second level of PPC...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    It's no surprise that for the masses over the age of 30, hashtags are still a novelty. Now, my wife's social media activity revolves around reading other people's updates on Facebook and Instagram, so I wasn't mad or anything, just disappointed...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This is why short-form, "sugar cube" apps like Instagram, Snapchat and Vine will come of age in 2014. This week, Unruly Media shared its 10 social video predictions for 2014. Secondly, the main purpose of digital video will change from purely brand...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Earned media activity can be an excellent indicator of...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Audience Data and Reporting will now make demographic data (age, gender, interests, etc.based on classifier Google has been working on for years. This includes generic organic search data, social media and other traffic insights.

  8. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...