One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns. In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored...
Leverage Social Media Most colleges shut down almost entirely from end of finals or mid-terms to the start of a new semester, and during semester breaks as well. Just like a press release helps get on a school’s radar, so too does mentioning the...
On the last day of SES New York 2013, SEW interviewed Andrew Goodman, an SES Advisory Board Member and the president of Page Zero Media, about SES Toronto 2013. Bringing Together Paid, Owned, and Earned Media: In this session, Andrew Beckman will...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
The Importance of Being Seen: Viewability and Brands – Adwords Agency BlogActive View gains accreditation from Media Rating Council. Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
The comedy community is active on Twitter and Comedy Central is active [on Twitter], so, back in the fall, we were having lunch with the folks at Twitter and the idea surfaced and we thought what a great opportunity for two media brands to come...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into...
Social media and mobile devices played significant roles in the campaign, which leveraged the fundamentals of community organizing to fundamentally change the way political campaigns and voters engage one another.
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...
Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Social media metrics on this platform center around the number of followers, views, votes...
P.S.for those of you interested, the first article I ever starred in reader was SEOptimise's "25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads". Interestingly I didn't star as many articles on Penguin; I think that this...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). RTCM does not have to happen during a major media event, and the truth is that...
The Platform-Shifting Digital Media Consumer To even begin to answer this question, one must grapple with the realities of today's highly fragmented media landscape, which is enough to make anyone's head spin.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Australian small businesses inch towards social media – Econsultancy78 percent...
Customize Media Settings To change these settings, simply navigate to Settings -> Media and change the settings to how you like to see your site deal with thumbnails. By tweaking some default settings, setting permalinks, adding update services...
From their insights, TheFind stopped spending almost anything on paid media and shifted more towards demand creation through search engine optimization (SEO) and email marketing. Are users upgrading it over time when you have new releases?
Expecting a feeds provider to be able to optimize media and bids efficiently is like asking Ashton Kutcher to perform Shakespeare. And while certainly not something just anybody can do, it’s much more straightforward than optimizing media, which...
