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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    Perhaps best known as the sister of Facebook founder Mark, Zuckerberg spoke about her experiences in the world of technology, her journey through entrepreneurship, and the new media trends that are affecting the lives of consumers today, including...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Much is hyped about the value and "magic" of social media marketing. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. Connect with a new audience of buyers.

  4. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. Over the years Google algorithm has been changing to take...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    But] you can use social media monitoring tools so at least somebody is monitoring what's being said. Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off...