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  1. 6 Billion Hours of Video Watched on YouTube Each Month

    Do the math that's 250 million days or 684,931.5 years of video. Gen C: A Powerful New Force in Consumer Culture Gen C is a powerful new force in consumer culture. So, the population of YouTube Nation is now larger than the population of the New...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...

  3. The 5-Step Plan to PPC Prioritization for Maximum Profits

    Things you’ll need: Some Excel knowledge and some basic math skills. Next, using simple Excel math calculations, plug in the assumptions for each opportunity to see how it could affect profit. Your two new best friends here are Excel and the Pareto...

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    For example, if you want extra budget to test ads that will improve profitability, do the quick math to estimate about how much the test could cost you. New Initiatives: Talk about new tests or initiatives, reviewing reports on tests currently...

  5. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    Wolfram|Alpha is a simple and unique search engine, but not the best if you need a specific thing fast – unless you are trying to solve a math problem of converting centimeters to inches. The rich HTML5 results of the new design include Image and...