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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    You do the math. The better your UX expert is, the more unique your new site will look and act. Do you learn something new from them or do they simply regurgitate basic knowledge? I truly believe that most new UX designers are not intentionally...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Whatever you're focusing on in your pivot table, Calculated Fields allows you to do the math behind the scenes. Calculated Fields: Use Smarter Math for Accuracy You'll first need to add a new column in your data sheet, named "AvgPos x Impressions...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Suspending math rules for a second, the synergies between SEO and social media working together (if done properly) can make one plus one seem like four. Community managers can now successfully reach out to new audiences, get more engagement on the...

  5. 6 Billion Hours of Video Watched on YouTube Each Month

    Do the math that's 250 million days or 684,931.5 years of video. Gen C: A Powerful New Force in Consumer Culture Gen C is a powerful new force in consumer culture. So, the population of YouTube Nation is now larger than the population of the New...

  6. Landing Page Optimization: How to Identify Testing Opportunities

    The cool thing is it does all the heavy lifting: it knows there are two variations, it knows how many conversions happened based on those variations, it does all the complicated math in the background to make sure the tests are significantly...