Deny favored treatment to advertisers and special interests and resist their pressure to influence news coverage. Be wary of sources offering information for favors or money; avoid bidding for news. Journalists' sole function is to report on the...
Links from news pages: News items can really be a few different opportunities since most universities have a few separate news streams. There’s a university level feed, with more campus-wide news, and each college or school within that university...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Improvements to the New Look – Pinterest BlogPinterest brings back See it now, Pinned from, Mentions, Find...
That advice can take you a lot further when you have news you need to get out about your business to the local media and local media can be a lot more effective to what you are trying to accomplish than national media.
All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
According to David Meerman Scott, newsjacking is a “process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.
Instantly, the masses are made aware by mainstream news sources of what could possibly be a huge social media blunder, often made by celebrities managing their own social accounts. With the launch of his new album, Justin Timberlake is pulling the...
Here's a quick recap of search and social marketing news and tips from the past week. No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Coming Soon: Bing Ads to Launch in Australia and...
Also, notice what types of universal results are showing up (e.g.video, news, images, etc. You can tell if your social presence is strong if you have that enabled; you can also look at the rest of the seven-pack when/if it appears to see if your...
So any links you acquire are largely on-topic because the award vertical is aligned with your industry and often gets picked up by industry pubs and news outlets, and the winners and nominees promote and link to it.
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical Information and rides the wave of existing demand for news information to get well-earned backlinks and branded mentions.
The YouTube team shared the news in a post on the YouTube Blog. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends. YouTube is new getting more than 1 billion unique visitors every month.
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
You want your content to be the editorial content that makes the news. Social signals: Are people sharing your content via social channels? In this new world where human engagement is a growing factor, how can you earn links that will boost the...
Businesses would blog their specials, new product updates, industry news, holidays and pretty much everything that had to do with their business. Write about news events. Now let's say I'm a traveler visiting a city for the first time and decide to...
I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan Weitz that Weitz pretty resoundingly shut down the notion that Bing uses Facebook Likes and shares as a web...
A Small List of Email Newsletter Subscriptions – which mostly aggregate industry news and act as another backup for data and information in supporting research. Types of content assets available on the competitive website (examples like blog, news...
You see all the stories you saw in your News Feed before, but with a fresh new look,” according to Facebook. Inside Facebook has a good compiliation of what the various Facebook ads will look like in the new look Facebook news feed, and also notes...
