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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of pushing your news, create experiences for your influencers so they have something to react to and share. The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. You're starting a new business. Many companies net out in the middle – high profile executives...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If it's that good, they will get picked up and be the news. Most people just look at the technology first and say: oh, we're this size company and we need marketing automation. That's according to Joe Pulizzi, who is one of the leading thought...

  4. 2013 Search Year in Review with Bing, Yahoo & Ask.com

    Other news stories that made top searches on all three engines for 2013 included the Boston Marathon bombing and George Zimmerman trial. Let’s have a look at this year’s search in review. Australia/New Zealand = No.destination was Sydney, Australia