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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Leads were still being generated by the same queries that were triggering the same ads and landing pages as before. For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. This information is primarily on paid advertising, but on the SEO / content...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I often tell clients that local is the "back door" into competitive search results pages. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Your web pages are but points along a greater journey for consumers as they determine which products and services best meet their needs. Use this information anecdotally to develop a huge list of content ideas for your top priority pages or use it...

  5. Understanding Search Analytics: Making Better, Data-Driven Decisions

    For example, it’s common to treat your website users differently based on where they engage on the site, but Morrelli argued it’s time to start analyzing the data for those pages differently as well. Covario’s Steve Beatty shared the results of an...