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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. You also can look at trending information to understand what types of...

  3. Marin Adds Google Shopping Campaign Management

    If you're new to the concept of Google Shopping campaigns, here's a brief overview from Google: And while Google might make it look easy, Marin said Google Shopping campaigns can be complex. Marin estimates retailers will allocate one-third of...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    The better your UX expert is, the more unique your new site will look and act. If your UX candidate wants to start with usability testing, then you should look for another candidate. Do you learn something new from them or do they simply...