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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    And, after a look at other keywords these guys are performing against, it's pretty compelling (data via SEMRush.com): We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. Have We Launched Any New Messaging? If the problem wasn't our keyword list, then it has to be the new...

  3. Google Supports New Schema for Multiple Business Phone Numbers

    Site owners concerned with local SEO should really be taking a look at it. But now there's a new reason. Recently announced, Google launched support for new schema.org markup that helps your organization define specific preferred phone numbers when...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one Take inventory of the content you already have, see how the pages were constructed and displayed, look at when they were published – were they timely, look at the tone...

  5. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well. Having an accurate listing is especially vital given...

  6. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    For example, if you're to look at sites that are popular, for example porn sites are very popular, but people tend not to link to porn sites. Well it turns out you can say take PageRank for example, if you want to do a topical version of PageRank...