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  1. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  2. Scaling SEO Across Your Enterprise Business – The Human Element

    One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an SEO agency) or both. Decide what your project management process will look like and how you...

  3. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you look at a mobile screen," said Gagnon, "how many results show? SMBs should look for tools that will help segment customers for whom their business can provide a niche value. And these new views offer better solutions for more effective...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Let’s look at the various ways your SEO content can be repurposed. Many organizations send out monthly or quarterly emails with too much information about all the accomplishments they’ve made during that period, such as awards won, projects...

  5. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. If you want to stay relevant and maximize return on engagement in today’s...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...

  7. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. If anything, they’re paying more attention to them as Google...

  8. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. If your ads look the same as your competitors’ ads, then...