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  1. Delving Into the Auction Insights Report

    The first great update to this report in June 2013 was when we were allowed to look at auction insights for a whole account, selected campaigns, selected ad groups, and selected keywords. This is usually driven by someone else in the auction...

  2. Using Analytical Analysis to Help Improve Conversions

    Where do you look for guidance, though? First and foremost, converters and non-converters, but also several others such as by age group, new vs.returning user, mobile vs.desktop, and so on. With our minds still surrounding the segmentation of...

  3. Writing Your Way to the Top of Search and Social Results

    If we look at just Google search traffic, organic results dominate, receiving about 80-82 percent of its search traffic, while ads receive a mere 18 to 20 percent of search traffic. Today’s smart brands are putting their money where the return on...

  4. "Which Update?" Is the Wrong Question

    While I understand the instinct to relate X to Y and have fallen victim to the simplicity of it many times myself, we have to remember that this is entirely the wrong way to look at search algorithm updates.

  5. Scaling SEO Across Your Enterprise Business – The Human Element

    One task within the new project management role you’ll take on is creating additional roles with the people in your company or with outside vendors (like an SEO agency) or both. Decide what your project management process will look like and how you...

  6. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    When you look at a mobile screen," said Gagnon, "how many results show? SMBs should look for tools that will help segment customers for whom their business can provide a niche value. And these new views offer better solutions for more effective...

  7. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Let’s look at the various ways your SEO content can be repurposed. Many organizations send out monthly or quarterly emails with too much information about all the accomplishments they’ve made during that period, such as awards won, projects...

  8. 3 Building Blocks for Content and Search Marketing Success

    In order to navigate around the new content and search marketing environment, it is essential to keep three things top of mind so you can streamline your strategic approach. If you want to stay relevant and maximize return on engagement in today’s...

  9. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a system that uses machine learning...