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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    There's a fine line between repurposing good content and making Google angry. Advanced marketing automation platforms can have a huge impact on your engagement, conversions, and new business. For most organizations it's now a crucial piece of the...

  2. Google Analytics Language Report: What You Can Learn About Your Visitors

    The dollar sign means "end of the line" (which will match the two character variations), the pipe means "or" and the square brackets section means match a dash or an underscore after the "en". New Visits: Here you can identify whether any languages...

  3. BloomReach Adds 4 New Metrics to Measure Page Quality

    For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses,” BloomReach technology will pull together a page of all your black A-line...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Shares are the best for word of mouth: A share means people endorse your content to the point of putting their reputation on the line. Is Facebook blue the new black for community managers? Think USA Today rather than New York Times.

  5. How to Create Compelling Content Based on Learning Styles

    Verbal is clearly quite difficult online and content would generally have to be created in line with those examples above in Aural. Usually more introverted by type, solitary learners like "alone time" to think through new information and process...

  6. Driving Consumer Insights With Mobile Analytics

    Craver basically found that TKTS had a mobile app experience that allowed him to avoid standing in line for potentially several hours wondering if it was going to be worth it. Bottom line: your efforts need to be informed by your business goals and...