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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. As an example of targeted marketing that offered value, Brady used a small start-up he recently worked with that needed new users.

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. The compulsory migration from Product Listing Ads (PLAs) recently to the new interface...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    When I see links that are coming from sites like forums.m.biz and discussion.m.biz and stone.m.biz and chinastone.m.biz and the like, I simply add the following line to my disavow file: domain:m.biz I can understand why someone might think that...

  5. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    If we look at each cover line in turn, we will soon be able to work out what those personas are. Here we can clearly see a cover line devoted to helping the reader get better at sex! Hopefully the quick run-through above gives you a new perspective...

  7. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site gives the user a visual line graph with some rough numbers that are meant to indicate popularity. Yelp Trends represents a new way of looking at all of the data the company has. It is dropping a new tool to explore all of those ideas and...

  8. 14 Top-Notch Resources to Help You Become a CRO Expert

    Bottom line: it's becoming increasingly expensive to drive traffic to your website. Whenever they publish a new post, rest assured that you'll be hanging onto every word. Thankfully, mastering the art of CRO is considerably easier now than it was...