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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    These campaigns offer a really relevant journey for consumers by matching Web pages to relevant search queries and creating a tailored advert. If you are trying to find extra cover in your account with strong results, this is the place to start: it...

  2. How to Use Google Analytics Site Search Reports

    If that was ticked for Search Engine Watch all search results URLs would show in the content reports under /search, whereas without ticking it each search will generate a URL with the query included, which will break out the results and not allow...

  3. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    However, some parked domain pages do this automatically as well. Again, do a thorough search on both Google and Bing, especially if you're looking for things like spam comments they might've left where those sites are now removed from the Google...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. Before personalization, emails were sent en masse to an entire mailing list and the results...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    They also offer searchers a way to self-refine their intent on head terms and engage deeper landing pages, all before clicking on an ad. Last year's mobile bid multiplier dilemma has now left search marketers with the right experience to move...