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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Cookie Value (can be customized based on pages visited or time on site) Updating your site with new content isn't enough to successfully drive web sales. Before personalization, emails were sent en masse to an entire mailing list and the results...

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    They also offer searchers a way to self-refine their intent on head terms and engage deeper landing pages, all before clicking on an ad. Last year's mobile bid multiplier dilemma has now left search marketers with the right experience to move...

  3. Understanding Search Analytics: Making Better, Data-Driven Decisions

    For example, it’s common to treat your website users differently based on where they engage on the site, but Morrelli argued it’s time to start analyzing the data for those pages differently as well. Covario’s Steve Beatty shared the results of an...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Select the "All Pages" rule, which is one of the default rules in Google Tag Manager. It uses a regular expression to match all pages on the site (. For example, if someone visits your page from Google, spends 10 minutes reading an article and...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Conversion of Time on Page or Number of Pages Visited), and take action to improve your content accordingly. So it isn't a surprise Google is focusing its algorithm changes on ensuring relevant search results are returned when a search is performed...