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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Earlier this year, Kenshoo commissioned Forrester Consulting to dive into the topic of cross-channel attribution in order to better understand the challenges marketers face, the strides that have been made, and the opportunities left to be explored.

  2. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. Users first gravitated to the top left corner of SERPs and scanned...

  3. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The compulsory migration from Product Listing Ads (PLAs) recently to the new interface has shaken this environment up a little. Some functionality has been lost, but there are lots of new features, so if you haven’t already done so then now is the...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    In addition, Searchmetrics says the quantity and quality of backlinks remains crucial because new features have been revised to improve the quality of results. Marketers that are still focusing only on technical SEO are quickly going to be left in...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough user lists to remarket to before spending the time...