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  1. How to Optimize Your Content Strategy With Social Listening

    Chances are, they are talking about your product, service, or industry. If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. Most popular industry sources for content included Search Engine Land, Search Engine Watch and...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Here are some solid reasons for you to consider creating content surrounding the financial industry. That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual...

  4. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). When you do follow up, your prime objective is to get people to tell you more about their answers...

  5. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Achievement unlocked: The user has received access...