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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You can isolate people who are in the travel industry (Q1), who have a great story to tell (Q2), and have given you permission to get in touch (Q3). When you do follow up, your prime objective is to get people to tell you more about their answers...

  2. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Achievement unlocked: The user has received access...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. There are some shady dealings going on behind the scenes at YouTube regarding its...

  4. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Lorna Candy: Our research with the industry tells us there is a continuing need for very focused search marketing conferences – search moves so fast and is so complex that it's hard to keep up with what's happening.

  5. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Through and through Yandex has developed an amazing service with Sibir, has surpassed others in the industry with their advanced technology, and given users a greater more useful resource. Lastly, this new search feature will likely be utilized by...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels...