Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Facebook replaces ‘brand resource center’ with new website...
Are users upgrading it over time when you have new releases? When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no, let's do another thing, and legal will say...
This has been particularly successful in social as both Twitter and Facebook ads have consistently not only gained new links for us but also grown social audience as a very valuable secondary effect. Breaking the actual link earning process down is...
Online newsrooms actually present an opportunity for digital marketers trying to find new ways to engage their audience with relevant content at the right time. The issue that most SEO's face is most of the time their PR or Corporate Communications...
After exporting reports from Facebook, highlight all of the raw data, then select Data in the menu bar to drop down, and then choose “Pivot Table” to open in a new tab. Creative Analysis denotes reports for Facebook-related ad units and sponsored...
The tab listing Influential Followers will give you a better idea of people you should follow back, as they have a good social reach. Couple these factors with your audience and your social reach and you're well on your way to understanding how to...
Google is more popular than Wikipedia or other online encyclopedia sites, YouTube or other social media sites, major news sites like The New York Times and CNN, and “traditional” sources of information (e.g.textbooks, print books, online databases...
Test it out with something like: "how do I" to get an idea of what it does. Its results are so fresh that you'll often able to find new links you've earned through broken link building that went up on pages you didn't ask about.
Through social and mobile integrations, brands are reaching these consumers in new and creative ways. The gathering and growing of consumers into social channels is something that, while it looks good on reports, is only useful if something is then...
Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...
is a question we get asked time and again when pitching clients on the idea of expanding into new keyword verticals. If I follow your recommendations and spend $X on targeting these new keyword groups, and I have dedicated landing pages created...
Four sites had a variety of different types of links such as directories, link exchange, articles published on different blogs, sponsored links, and social media links. If you do your own SEO, then you probably have an idea of which links are low...
When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism...
The Google Analytics team has just announced a new set of reports to help marketers more accurately measure the actual value of social media. Speaking at SES New York this morning, Google shared the news of the immediate, incremental launch of...
The social reports won't be integrated into Google Analytics until next year. While social media integration into analytics packages is relatively new, there are a few enterprise-level analytics software that already offer users the ability to...
And while many reports have looked at what will be offered, the New York Times went a little deeper in to the reasons for this grab at social. Three-time losers don't get another try.google's new social network, gottasay, looks more useful than...
No matter what size your budget, a new marketer can score some easy wins advertising around Google’s search results and across relevant websites. New marketers often ask me which pages and tools are most useful.
Google introduced a new feature available in your Google Dashboard called Me on the Web. With the recommendation Google recently gave suggesting web content authors use rel=author and rel=me attributes, this announcement seems like a natural follow...
Building a new report type looked to be a quick and simple task with easily actionable 'out of the box' metrics. I like the idea of real-time forums that don't require registration (by dynamically creating users based on any data point they can...
Join us for SES New York 2011, the Leading Search & Social Marketing Event, taking place March 21-25. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content...
