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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Coordination of social media visibility in the form of share buttons, social media profile cross-linking, and "share-friendly" messaging. Bottom line: events offer a wealth of opportunity for content, link outreach, and social media visibility.

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    This has been particularly successful in social as both Twitter and Facebook ads have consistently not only gained new links for us but also grown social audience as a very valuable secondary effect. Breaking the actual link earning process down is...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Through social and mobile integrations, brands are reaching these consumers in new and creative ways. The gathering and growing of consumers into social channels is something that, while it looks good on reports, is only useful if something is then...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...