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  1. Mobile Advertising Measurement: Winning the Long Game

    Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. Knowing if users are engaging with your app will give you an idea if you have loyal users which translates to higher engagement and...

  2. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S. When I learned millions of people die from not having clean water and that most of them are children, that's when I decided what my drawing would be," she told New...

  3. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...