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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We use this data to get a better idea of where they are getting most of their traffic and see if there is a correlation to our marketing channel traffic sources. We may find new channels for increased visibility, other markets we can expand into or...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    You only need to observe a few users to get an idea of their perspective. Don't be surprised if you find new, unmet opportunities that will leapfrog your competition and dominate your market. If your new design looks just like everyone else's, you...