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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    In this article, I’ll share the two most common mistakes we see in the AdWords accounts of our new clients who are almost on the verge of throwing in the towel, and how we deal with them. I’ve never seen a case where opening up all the traffic...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). Structured Snippets is a new feature that incorporates facts into individual result snippets in...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Once you have a good idea that you think will resonate with your target audience, provide value, and hopefully attract...

  4. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This means they will see the generic phone number and the advertiser has no idea where that call came from. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data...

  6. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each issue plan. Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from...