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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    New Sessions to help you see if you're attracting the new audience you think you are. You would have no idea whether you were reaching the target market you thought you were or if specific products or platforms brought in people older or younger...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    A continuous video series on how to save money for a new home and how to get a loan for that home when the time comes. Small and new businesses are going to be some of the biggest and the most-sought-after targets for financial institutes.

  3. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. Even if your target audience primarily uses Facebook or Twitter, it's a good idea to utilize...

  4. gShift Gives Marketers Additional Ways to Track Content Performance

    The idea is that with the new module, marketers control which set of pages should be tracked for content performance, and can use these reports to supplement the broader goal of tracking for the website in its entirety.