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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google+ Local listings don't show up in GWT. New content won't be tracked quickly nor new keyword phrases or keywords that aren't yet ranking. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube...

  2. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The recent change made by Google to their paid ads has removed the background color, blending those ads in directly with the organic listings. For example, a landscaper writing a blog post called “How to Maintain your Grassy Knoll” on the...

  3. Going Global: Localize Your Message for Holiday Retail Traffic

    That’s exactly what Debenhams did when it fully translated and localized its site for a German audience, from product listings to enabling full transactions in euros. The new German site includes the localized descriptions and information on 58,000...

  4. Google Plans to Combine Mobile & Desktop Ads

    Google’s recent transition to a pure paid model for Google Shopping product listings was controversial in itself. When it comes to search, though, users want “the experience” to flow seamlessly from one device to the next, whether on the go or...

  5. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Local search listings now act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours of operation. These online listings tether all critical information consumers need about a...

  6. Nomenclature: The Industry Case For and Against SEO

    As long as there are organic listings, there will be SEO. Inbound Marketer as the Right Term for Our New Role In most cases, these are business expansion opportunities, as new services are added. I took a new screenshot of what it looks like now...