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  1. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for...

  2. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Decide which custom labels to use for the new Campaign (up to 5). Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory.

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But what if your brand is new to the Google+ game or you're team has been investing most of their energy and resources into other networks with more bells and whistles? Instead, try to place new people into a reasonable circle from the beginning.

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That included clients that saw recovery and new companies reaching out to me with fresh hits. During the first week, I analyzed 27 websites hit by our new bamboo-eating friend. I posted my initial Panda 4.0 findings on my blog, based on heavily...

  5. Why You Need to Own Your Data & Digital Assets

    And for years I have heard colleagues vent their frustration with trying to navigate the void in data when working with clients who haven't asserted ownership of legacy data. They often replace the Google Analytics UA account code that was running...

  6. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Like most companies, you probably haven't done a real task analysis yet, and need to start from scratch. New processes and tools are evolving everyday in the fast-paced world of e-commerce and this is one tool you should definitely add to your...