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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all. Or, if they've put an item in their cart, but haven't made the final purchase...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    To get this data, you need to implement a slight tweak to your Google Analytics code if you haven't already. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities.

  3. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Decide which custom labels to use for the new Campaign (up to 5). Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory.

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    But what if your brand is new to the Google+ game or you're team has been investing most of their energy and resources into other networks with more bells and whistles? Instead, try to place new people into a reasonable circle from the beginning.

  6. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    That included clients that saw recovery and new companies reaching out to me with fresh hits. During the first week, I analyzed 27 websites hit by our new bamboo-eating friend. I posted my initial Panda 4.0 findings on my blog, based on heavily...