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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. In conclusion, when most of your conversions happen over the phone, this new call...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all. Or, if they've put an item in their cart, but haven't made the final purchase...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    To get this data, you need to implement a slight tweak to your Google Analytics code if you haven't already. This helps you see patterns and changes in Age group activity over time and easily spot your biggest markets as well as new opportunities.

  5. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. When you do follow up, your prime objective is to get people to tell you more about their answers – it's not the time for...