To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. To make your new website work for your business it essential that a...
Also, if you haven't already, make sure to use Yoast's Google Analytics plugin. You can create a form that populates all the data needed to publish a new post or page, including the title, excerpt, body, featured image and more.
Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Q4 contains cities with a DMA ranked 1-8, including New York, L.A.and Chicago. This allows you to see how they behave differently from...
If you haven't discovered it already, allow me to introduce you to a free add-in to Excel 2013 which gives you an eye-catching new way to display geographic and time-based data dynamically in 3D: GeoFlow Preview for Excel 2013.
But what we haven’t seen yet is new data on how people use mobile while they shop, until now. In a new study, “Mobile In-Store Research: How in-store shoppers are using mobile devices,” Google showcases consumer behavior while they shop.
Perhaps the real issue is many social media experts haven't put in the time to reach their brand's audience on Google+ and built up a following to make it worthwhile. Most social media experts would set out to rectify that – and possibly engage...
One gets the feeling that they really haven't fully embraced it. But what isn't entirely clear is how SEO providers have evolved to meet this new state of reality. I'm tired of hearing about the "new SEO.
For example, a home furnishings store may have a community of professional interior decorators as well as hobbyists who will exchange images that spark new ideas. If you haven't yet incorporated Pinterest into your social marketing strategy, now is...
Just because you think you haven't done this, doesn't mean you haven't. Buy a link, link gets devalued, sell a new link it was a self-perpetuating industry, but it worked! Now link penalties are not as new as the other penalties mentioned here...
As you can guess, if someone searches for "restaurants in Princeton new jersey", then it's advantageous to be located in Princeton, New Jersey. SES New York and My Presentation on Graph Search You can reinforce this with Page updates by...
Imagine I told you I got an article published in the New York Times (I haven't, but that is why I said "imagine"). Now, imagine I told you I had a column with the New York Times. It has to be new and interesting and help people understand something...
We launched the new site / feature last week, but we're not seeing any organic traffic, would you SEO it for us now? Then the site is launched – and the majority of the SEO projects haven't been completed.
That's according to Guy Kawasaki, the New York Times bestselling author of "Enchantment" and 11 other books, including "The Art of the Start". While content marketing has been around for as long as the written word, it has taken itself to a whole...
Are users upgrading it over time when you have new releases? Add filters to the new profiles (not the original profile! Craver then highlighted his experience with TKTS, which from their website, allows you to "get fast, accurate, real-time...
And how should media companies leverage their existing audiences to drive viewership to a new channel? After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development.
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. I don’t think they’ve cracked new codes.
I haven't done a single thing. Lesson 1 for anyone new to SEO: set up your Google Webmaster Tools account and verify your website today. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
By scrubbing the dust off our business and looking at our audience with new eyes, we're able to spot assumptions that are no longer true (and maybe never were), identify new opportunities, drop dead weight and find new areas for business that didn...
If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here. The new +Local Dashboard was recently rolled out, however only available in the U.S.for now).
By mid-June, any advertisers who haven't yet migrated will automatically be transitioned to the new design. Since the feed is becoming a bigger part of the YouTube experience in the new design, having compelling metadata is incredibly important.
