SEO News

New Guidelines Sales Copy

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  1. SearchDay | Writing Sales Copy for Conversions

    AU NATURAL If search engines want all SEOs to operate in an ethical manner, they should show us that they're penalizing the Web sites that abuse their guidelines, and reward those who follow their guidelines.

  2. What search engine marketers should know about event marketing

    In fact, your executive will be given a set of speaker guidelines that say something like this: Just as media companies insist on a separation of church and state between their editorial and advertising departments, event organizers also insist on...

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    Find out what their own takedown notice requirement guidelines are. Here are several guidelines SEMs should follow on best copyright practices: Not so under the DMCA, which actually has stricter guidelines for fair use online than on traditional...

  4. Search Engines and Trademark Issues

    However, she also recommends building complimentary efforts rather than competing, and said that you can protect your own interests by establishing solid guidelines for partners to follow. Larger retailers and branded companies who are using the...