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New Guidelines Native Advertising

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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Under current guidelines, publishers are in the clear so long as they sufficiently identify native ads as such. The practice has blossomed online in the form of native advertising, but now the Federal Trade Commission is poised to step in with new...

  2. FTC Giving Native Advertising a Closer Look

    SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because it violates Google's webmaster guidelines, particularly when it isn't...

  3. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    Not surprisingly, Google has now updated their webmaster guidelines to include advertorials, along with other popular spammy linking techniques, in their Link Schemes help document. Just as Google has been stating in the recent webmaster help...

  4. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    What are the guidelines webmasters need to know for advertorials and native advertising? There’s two fold things you should think about," Cutts said in a new video. While this isn’t a new policy by Google, Cutts noted that many webmasters aren’t...

  5. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    A: "Dale Carnegie has been in business for over 96 years and has always believed that a centralized marketing approach with clear brand messaging and guidelines works best. One of the new tracks at SES New York 2009 was focused on "Search & the C...