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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon’s guidelines for images include: Given how customer-centric Amazon is, shoppers have been conditioned to expect fast shipments and products that meet the quality guidelines. One great way to drive traffic back to your product listing page is...

  2. New Pinterest, Instagram Advertising Options: 4 Tips for Brands

    If brands haven't, brands should consider editing current photo guidelines to fit in with the “community” unwritten rules. The idea behind Promoted Pins is simple – allow brands to add their own pins into search results and category feeds in a way...

  3. FTC Giving Native Advertising a Closer Look

    SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because it violates Google's webmaster guidelines, particularly when it isn't...

  4. Rise of the New School SEO Professional

    Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Where ad spend goes, optimization spend will follow. Local Search: Ad spend on local search is projected to...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  6. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    In general, Google is far too ambiguous in their guidelines and, likely, for good reason – the web and its future shouldn’t be entirely driven by paid search needs. This is relatively quick and easy to do by duplicating campaigns in the AdWords...

  7. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Basically, Google will decide to not rank your site prominently in its search engine results pages (SERPs) should your site no longer meet its quality guidelines. However, lately the focus has been on content almost to the exclusion of technical...